Public Relations Management, B.A./B.S.

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The Public Relations Management program prepares adult learners to become effective Public Relations practitioners. The interdisciplinary Public Relations Management major reflects the diversity of the profession and includes the core public relations practices of writing, research, and client relationships as well as broader exposure to communication strategies and practices through elective courses.

General Education Core Requirements for B.S. or B.A.: 59-61 Hours

Science, B.S.
or
Arts, B.A.

Technical Requirements (Hours Counted in Gen Ed Core)

MDS 1500 Mass Media and Society 3 Hours
PRL 1180 Public Relations Principles 3 Hours

Major Requirements: 30 Hours

LIS 1100 Intellectual Growth and Inquiry 2 Hours
PRL 2130 Public Relations Writing I 3 Hours
PRL 2180 Public Relations Writing II 3 Hours
PRL 2810 Public Relations Cases 3 Hours
PRL 3180 Public Relations Research 3 Hours
PRL 4190 Public Relations Campaigns 3 Hours
MDS 4110 Media Ethics 3 Hours
or
MDS 4100 Communication Law 3 Hours
Electives from any Public Relations (PRL) course 12 Hours
LIS 4015 Liberal Studies Capstone Seminar 1 Hours

Public Relations Management, B.A./B.S.

General Education Core Requirements for B.S. or B.A.: 59-61 Hours

Technical Requirements (Hours Counted in Gen Ed Core)

Major Requirements: 30 Hours

Electives: 34-36 Hours

Total Required for the Program: 128 Hours