Public Relations, B.A./B.S.

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Bonnie Riechert (Chair), Christie Kleinmann, Kevin Trowbridge

For more than a decade, the public relations program at Belmont has been preparing aspiring professionals to engage and transform the world through strategic, integrative communication management on behalf of all types of organizations and causes. The Department of Public Relations continues to equip students with an essential understanding of the principles, practices and power of public relations while facilitating opportunities for emerging professionals to develop the practical skills they need to succeed in today’s dynamic and competitive marketplace.

General Education Core Requirements: 56-58 Hours

Arts, B.A.
or
Science, B.S.

Technical Requirements:

(Hours Counted in Ged Ed Core)

MDS 1500 Mass Media and Society 3 Hours
PRL 1180 Public Relations Principles 3 Hours

Major Requirements: 36 Hours

PRL 2130 Public Relations Writing I 3 Hours
PRL 2180 Public Relations Writing II 3 Hours
PRL 2810 Public Relations Cases 3 Hours
PRL 3180 Public Relations Research 3 Hours
PRL 4190 Public Relations Campaigns 3 Hours
MDS 4100 Communication Law 3 Hours
or
MDS 4110 Media Ethics 3 Hours
PRL 4910 Public Relations Internship 1-3 Hours
PRL 4015 Public Relations Senior Capstone 3 Hours

Public Relations Electives: 12 Hours

Students must choose from at least two prefixes

COM 2230 Teamwork in Organizations 3 Hours
COM 2340 Business and Professional Communication 3 Hours
COM 3340 Organizational Communication 3 Hours
COM 4140 Crisis Communication 3 Hours
MDS 1130 Media Writing I 3 Hours
MDS 2130 Media Writing II 3 Hours
MDS 2230 Digital Storytelling 3 Hours
PRL 2010 Tower Creative Practicum 1 Hours
PRL 2510 Sport and Public Relations 3 Hours
PRL 2650 Nonprofit Public Relations & Development 3 Hours
PRL 2710 Social Media and Public Relations 3 Hours
PRL 2820 Public Relations Design & Production 3 Hours
PRL 2950 International Public Relations 3 Hours
PRL 3710 Event Planning 3 Hours
PRL 3800 Media Relations 3 Hours
PRL 3810 Public Relations Leadership 3 Hours
PRL 3910 Advanced Public Relations Campaigns 3 Hours
PRL _895 Special Topics in Public Relations 3 Hours
MKT 3210 Principles of Marketing 3 Hours
MKT 3320 Consumer Behavior 3 Hours
MKT 4020 Integrated Marketing Communications 3 Hours
MKT 4310 International Marketing 3 Hours

Public Relations, B.A./B.S.

General Education Core Requirements: 56-58 Hours

Technical Requirements:

Major Requirements: 36 Hours

Public Relations Electives: 12 Hours

Minor requirements: 18 Hours

Electives: 16-18 Hours

Total Required for the Program: 128 Hours