MGT 6850 Crafting and Implementing Strategy: An Entrepreneurial Approach

3 Hours

Prerequisites: For students in the PMBA program: ACC 6480, FIN 6100, MGT 6550, MKT 6450 / For students in the HCMBA program: ACC 6490, MGT 6450, MKT 6450 / For students in the AMBA program: ACC 6480, FIN 6100, and MKT 6450 . Corequisites: For students in the AMBA program: MGT 6550

This course explores how organizations in all life cycle stages create, deliver, and capture value through the ability to formulate and implement successful strategies. Key areas include strategy and entrepreneurship theory and schools of thought, external and internal environmental analysis, strategic alternatives and implementation challenges. A variety of industry and organizational settings are examined to compare and contrast constraints and perspectives of startup and mature organizations. Instructional methods include a combination of readings, case studies, a business simulation, group and class discussions, guest speakers and a course project.