MKT 6450 Marketing Management

3 Hours

This course introduces students to the core concepts and principles of marketing management. Specifically, this course provides students the opportunity to study and practice an economics-oriented, framework-based approach to analyzing and “solving” marketing problems while enhancing critical thinking, group decision- making, written and oral communication, and analytical skills. The purpose of this approach is to equip students not only with a structured knowledge of marketing strategy and tactics, but also with the facility to apply this knowledge in a wide variety of business and organizational settings. Methods of instruction include outside reading, lecture, and case discussion.