Jun 19, 2024  
Undergraduate Catalog 2017-2018 
    
Undergraduate Catalog 2017-2018 [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

PRL 2710 Social Media and Public Relations


3 Hours

This course examines current and emerging web-based and mobile technologies and associated trends that are affecting public relations. Emphasis is placed on the use of social media to discover and interact with connected publics by curating, creating and sharing content, monitoring and measuring engagement and analyzing and applying insights to integrated communication strategies.



Add to Portfolio (opens a new window)