EIS 4850 Entertainment Industry Strategies

3 Hours

Prerequisites: EIS 1220, EIS 3840.

This class provides an overview of how industry organizations formulate and execute marketing and business strategies. Particular attention will be given to the understanding of the “creative strategy” and its use in a practical perspective in developing and executing long-term growth. Students will explore various analytical tools and business strategies as they are applied to entertainment organizations. Through case study and executive feedback, students will employee recommendations for growth, differentiation and cultural innovation strategies to local entertainment firms and their products. EIS 4850 may not be substituted for MGT 4960 or any BBA required courses.