HTM 3310 Marketing in Hospitality and Tourism

3 Hours

Prerequisites: HTM 2010

This course involves a wide range of subjects relevant to tourism and hospitality marketing from both the macro (global) and micro (organization) perspectives. From the macro perspective, the nature of the tourism and hospitality industry and its challenging products will be discussed. From the micro perspective, diverse topics from marketing elements to supply chain management for consumer satisfaction will be discussed. In discussion of the traditional marketing mix elements, the unique nature of tourism and hospitality products and the ramifications of the traditional 4Ps into 4Cs will be highlighted.