MKT 6510 Social Media Marketing

2 Hours

Prerequisites: MKT 6450

This course will provide a useful understanding of the historical development and importance of digital marketing strategies in today’s business communities and proficiency in development and implementation of inbound marketing strategies in order to recruit attractive business leads. This course is appropriate for students interested in pursuing careers in digital marketing, brand management, customer relationship management, marketing research, and/or consulting in the digital and social media era.