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Sep 28, 2024
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MKT 6450 Marketing Management 2 Hours
This course provides students opportunities to study and practice the managerial approach to marketing. Marketing managers are viewed as decision-makers and problem-solvers. The course includes lectures, case analysis, guest speakers, and team projects, which integrate the student’s marketing background. Strategic choices of marketing mix variables are investigated in the context of industrial and consumer goods companies of various sizes.
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