Social Media Management, B.A./B.S.

BELL Core Requirements: 53 Hours (minimum)

• Bachelor of Arts (B.A.) or Bachelor of Science (B.S.)   

Technical Requirements

(Hours Counted in BELL Core)

• PRL 1180 Public Relations Principles 3 Hours

•  

• MDS 1500 Mass Media and Society 3 Hours

• or

• MDS 1700 Digital Citizenship 3 Hours

Major Requirements: 36 Hours

• PRL 2180 Public Relations Writing II 3 Hours
• PRL 2710 Social Media and Public Relations 3 Hours
• PRL 2880 Social Media Content Development 3 Hours
• PRL 3180 Public Relations Research 3 Hours
• PRL 3380 Social Media Measurement & Analytics 3 Hours
• PRL 3680 Risk and Crisis Management for Social Media 3 Hours
• PRL 3810 Public Relations Ethical Leadership 3 Hours
• PRL 4380 Social Media Planning and Management 3 Hours
• PRL 4910 Public Relations Internship 1-3 Hours

Directed Electives: 9 Hours

Choose 3 courses from the following options:

• PRL 2510 Sport and Public Relations 3 Hours
• PRL 2650 Nonprofit Public Relations & Development 3 Hours
• PRL 3710 Event Planning 3 Hours
• PRL 3910 Advanced Public Relations Campaigns 3 Hours
• PRL 4190 Public Relations Campaigns 3 Hours
• PRL _895 Special Topics 3 Hours
• MDS 1450 Survey of Digital Technology 3 Hours
• MDS 2110 Digital Content Creation 3 Hours
• MDS 2230 Digital Storytelling 3 Hours
• MDS 3130 Social Media Reporting 3 Hours

Minor Requirement: 18 Hours

General Electives: 21 Hours (minimum)