Public Relations Management, B.A./B.S.

The Public Relations Management program prepares adult learners to become effective strategic communication professionals. The interdisciplinary Public Relations Management major reflects the diversity of the profession and includes the core strategic communication techniques of writing, research, and campaign development as well as broader exposure to communication practices, strategies and tactics through elective courses.

BELL Core Requirements: 53 Hours (minimum)

Bachelor of Arts (B.A.) or Bachelor of Science (B.S.)

Technical Requirements (Hours Counted in BELL Core)

Technical Requirements are courses identified by the program as required courses and will count in the BELL Core or as General Electives.

MDS 1500 Mass Media and Society 3 Hours
PRL 1180 Public Relations Principles 3 Hours
PRL 4015 Strategic Communication Senior Capstone 3 Hours

Major Requirements: 30 Hours

PRL 2130 Public Relations Writing I 3 Hours
PRL 2180 Public Relations Writing II 3 Hours
PRL 2810 Public Relations Cases 3 Hours
PRL 3180 Public Relations Research 3 Hours
PRL 4190 Public Relations Campaigns 3 Hours
PRL 3810 Public Relations Ethical Leadership 3 Hours
Public Relations (PRL) Electives: 12 Hours (choose from any other PRL courses)

Public Relations Management, B.A./B.S.

BELL Core Requirements: 53 Hours (minimum)

Technical Requirements (Hours Counted in BELL Core)

Major Requirements: 30 Hours

General Electives: 45 Hours (minimum)

Total Required for the Program: 128 Hours