Public Relations, B.A./B.S.

The public relations major is designed for aspiring communication professionals who will be able to lead an organization or brand’s strategic communication efforts to build and maintain mutually beneficial relationships with its internal and external publics and who will make the world a better place through civil discourse and social responsibility. The practice of public relations takes different forms depending on the industry, organization, and publics. Some of the most common practices include employee relations, customer relations, media relations, community relations, government relations, investor relations, etc. Students are prepared to think strategically, solve problems creatively and communicate purposefully using face-to-face and mediated communication channels.