Social Media Management, B.A./B.S.

Core Requirements: 24 Hours

• PRL 2710 Social Media and Strategic Communication 3 Hours
• PRL 2880 Social Media Content Development 3 Hours
• PRL 3380 Social Media Measurement & Analytics 3 Hours
• PRL 3680 Risk and Crisis Management for Social Media 3 Hours
• PRL 3810 Public Relations Ethical Leadership 3 Hours
• PRL 4380 Social Media Planning and Management 3 Hours
• PRL 4910 Strategic Communication Internship 1-3 Hours (3 hours required)
• PRL 4015 Strategic Communication Senior Capstone 3 Hours

Directed Electives: 12 Hours

Choose from the following options:

• ART 1400 Introduction to Digital Imaging 3 Hours
• ART 1700 Principles of Web Page Design 3 Hours
• COM 1940 Communication Tools 3 Hours
• MDS 1450 Survey of Digital Production 3 Hours
• MDS 2110 Digital Content Creation 3 Hours
• MDS 2230 Digital Storytelling 3 Hours
• MDS 3130 Social Media Reporting 3 Hours
• MKT 3210 Principles of Marketing 3 Hours
• MKT 3630 Integrated Marketing Communications 3 Hours
• MKT 3640 Social Media Marketing 3 Hours
• PRL 2010 Tower Creative Practicum 1 Hours
• PRL 2180 Public Relations Writing II 3 Hours
• PRL 2510 Sport and Public Relations 3 Hours
• PRL 2650 Nonprofit Public Relations & Development 3 Hours
• PRL 3180 Public Relations Research 3 Hours
• PRL 3210 Digital Advocacy 3 Hours
• PRL 3710 Event Planning 3 Hours
• PRL 3910 Advanced Public Relations Campaigns 3 Hours
• PRL 4190 Public Relations Campaigns 3 Hours
• PRL _895 Special Topics 3 Hours