Program: Social Media Management, B.A./B.S. - Belmont University - Modern Campus Catalog™

Apr 08, 2025

Undergraduate Catalog 2022-2023

BELL Core Requirements: 53 Hours (minimum)

Bachelor of Arts (B.A.) or Bachelor of Science (B.S.)

Technical Requirements

Technical Requirements are courses identified by the program as required courses and will count in the BELL Core or as General Electives.

PRL 1180 Public Relations Principles 3 Hours
MDS 1500 Mass Media and Society 3 Hours
or
MDS 1700 Digital Citizenship 3 Hours

Major Requirements: 36 Hours

Core Requirements: 24 Hours

PRL 2710 Social Media and Strategic Communication 3 Hours
PRL 2880 Social Media Content Development 3 Hours
PRL 3380 Social Media Measurement & Analytics 3 Hours
PRL 3680 Risk and Crisis Management for Social Media 3 Hours
PRL 3810 Public Relations Ethical Leadership 3 Hours
PRL 4380 Social Media Planning and Management 3 Hours
PRL 4910 Strategic Communication Internship 1-3 Hours (3 hours required)
PRL 4015 Strategic Communication Senior Capstone 3 Hours

Directed Electives: 12 Hours

Choose from the following options:

ART 1400 Introduction to Digital Imaging 3 Hours
ART 1700 Principles of Web Page Design 3 Hours
COM 1940 Communication Tools 3 Hours
MDS 1450 Survey of Digital Production 3 Hours
MDS 2110 Digital Content Creation 3 Hours
MDS 2230 Digital Storytelling 3 Hours
MDS 3130 Social Media Reporting 3 Hours
MKT 3210 Principles of Marketing 3 Hours
MKT 3630 Integrated Marketing Communications 3 Hours
MKT 3640 Social Media Marketing 3 Hours
PRL 2010 Tower Creative Practicum 1 Hours
PRL 2180 Public Relations Writing II 3 Hours
PRL 2510 Sport and Public Relations 3 Hours
PRL 2650 Nonprofit Public Relations & Development 3 Hours
PRL 3180 Public Relations Research 3 Hours
PRL 3210 Digital Advocacy 3 Hours
PRL 3710 Event Planning 3 Hours
PRL 3910 Advanced Public Relations Campaigns 3 Hours
PRL 4190 Public Relations Campaigns 3 Hours
PRL _895 Special Topics 3 Hours

Minor Requirement: 18 Hours

General Electives: 21 Hours (minimum)