The Bachelor of Fine Arts (BFA) degree in Fashion Merchandising prepares graduates to compete successfully in the demanding fashion industry. Faculty possess extensive industry knowledge provide practical skills and experiential learning while focusing on central subjects in entrepreneurship, design, textiles, product development process, marketing, merchandise planning, and manufacturing. Through hand- and technology-based skills, coursework, and extra-curricular activities the curriculum stresses the values of mission-based business, collaboration, community service, cultural globalization, and professional ethics. Students are prepared for career opportunities in the areas of marketing and e-commerce management, product development, merchandise coordination and planning, retail buying, fashion forecasting, digital design, and visual merchandising.
