Apr 18, 2024

Undergraduate Catalog 2022-2023

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Undergraduate Catalog 2022-2023 [ARCHIVED CATALOG]

Public Relations, B.A./B.S.

Trenay Perry Bynum, Christie Kleinmann, Bonnie Riechert, Kevin Trowbridge (Chair)

For more than a decade, the public relations program at Belmont has been preparing aspiring professionals to engage and transform the world through strategic, integrative communication management on behalf of all types of organizations and causes. The Department of Public Relations continues to equip students with an essential understanding of the principles, practices and power of public relations while facilitating opportunities for emerging professionals to develop the practical skills they need to succeed in today’s dynamic and competitive marketplace.

BELL Core Requirements: 53 Hours (minimum)

Bachelor of Arts (B.A.) or Bachelor of Science (B.S.)

Technical Requirements:

Technical Requirements are courses identified by the program as required courses and will count in the BELL Core or as General Electives.

MDS 1500 Mass Media and Society 3 Hours
PRL 1180 Public Relations Principles 3 Hours

Major Requirements: 36 Hours

Core Requirements: 24 Hours

PRL 2130 Public Relations Writing I 3 Hours
PRL 2180 Public Relations Writing II 3 Hours
PRL 2810 Public Relations Cases 3 Hours
PRL 3180 Public Relations Research 3 Hours
PRL 3810 Public Relations Ethical Leadership 3 Hours
PRL 4190 Public Relations Campaigns 3 Hours
PRL 4910 Strategic Communication Internship 1-3 Hours
PRL 4015 Strategic Communication Senior Capstone 3 Hours

Directed Electives: 12 Hours

Choose from the following options:

COM 1940 Communication Tools 3 Hours
COM 2200 Persuasion 3 Hours
COM 2230 Teamwork in Organizations 3 Hours
COM 2340 Business and Professional Communication 3 Hours
COM 3200 Messages in Society 3 Hours
COM 3340 Organizational Communication 3 Hours
COM 4140 Crisis Communication 3 Hours
HTM 2010 Business of Hospitality and Tourism Management 3 Hours
HTM 3310 Marketing in Hospitality and Tourism 3 Hours
MDS 1130 Writing for New Media 3 Hours
MDS 2130 Advance Storytelling for New Media 3 Hours
MDS 2230 Digital Storytelling 3 Hours
MDS 4100 Communication Law 3 Hours
MDS 4110 Media Ethics 3 Hours
MGT 3110 Principles of Management 3 Hours
MGT 3120 Business Communications 3 Hours
MKT 3210 Principles of Marketing 3 Hours
MKT 3320 Consumer Behavior 3 Hours
MKT 3630 Integrated Marketing Communications 3 Hours
MKT 4310 International Marketing 3 Hours
PRL 2010 Tower Creative Practicum 1 Hours
PRL 2510 Sport and Public Relations 3 Hours
PRL 2650 Nonprofit Public Relations & Development 3 Hours
PRL 2710 Social Media and Strategic Communication 3 Hours
PRL 2820 Public Relations Design & Production 3 Hours
PRL 2950 International Public Relations 3 Hours
PRL 3210 Digital Advocacy 3 Hours
PRL 3710 Event Planning 3 Hours
PRL 3800 Media Relations 3 Hours
PRL 3910 Advanced Public Relations Campaigns 3 Hours
PRL _895 Special Topics in Public Relations 3 Hours

Minor Requirement: 18 Hours

General Electives: 21 Hours (minimum)

Total Required for the Program: 128 Hours