Mar 29, 2024  
Undergraduate Catalog 2021-2022 
    
Undergraduate Catalog 2021-2022 [ARCHIVED CATALOG]

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PUB 3400 Book Marketing and Sales


1 Hours

Prerequisites: PUB 1010  and MKT 3210  

This course will provide students with knowledge about marketing and sales in the book publishing industry. Students will learn to apply marketing theory and sales strategies (e.g. market segments, market research, marketing information formats, marketing plans) to publishing industry case studies.



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