ETP 4300 Small Business Consulting

3 Hours

Prerequisites: ETP 3700 and MKT 3210

This course incorporates action learning to expose students to fully functioning small local businesses. Students are given the opportunity to analyze and consult small businesses in groups using the Small Business Institute (SBI) framework. Outcomes of student participation in the program include experience with high quality consulting of an existing business: researching operations, catering date from clients and customers, analyzing and synthesizing date, and providing a tangible summary and recommendation product for clients.