MKT 4460 Marketing Analytics 3 Hours
Prerequisites: MKT 3210 , MTH 1150 , and either MKT 4440 (prerequisite or corequisite) or BSA 3620 .
MKT 4460. Marketing Analytics (3). An advanced marketing course introducing students to a data-driven approach to marketing decision making, with emphasis on quantitative analytical methods. The course provides theoretical and technical guidance regarding statistical analysis procedures, as well as hands-on practice using up-to-date real world cases. This course is appropriate for students interested in pursuing careers in brand management, product management, customer relationship management, retail management, marketing research, and/or consulting in the big data era.
Add to Portfolio (opens a new window)
|