Mar 28, 2024  
Undergraduate Catalog 2021-2022 
    
Undergraduate Catalog 2021-2022 [ARCHIVED CATALOG]

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MKT 4460 Marketing Analytics


3 Hours

Prerequisites: MKT 3210 , MTH 1150 , and either MKT 4440   (prerequisite or corequisite) or BSA 3620 

MKT 4460. Marketing Analytics (3).  An advanced marketing course introducing students to a data-driven approach to marketing decision making, with emphasis on quantitative analytical methods. The course provides theoretical and technical guidance regarding statistical analysis procedures, as well as hands-on practice using up-to-date real­ world cases. This course is appropriate for students interested in pursuing careers in brand management, product management, customer relationship management, retail management, marketing research, and/or consulting in the big data era.



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