Mar 29, 2024  
Undergraduate Catalog 2021-2022 
    
Undergraduate Catalog 2021-2022 [ARCHIVED CATALOG]

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PUB 3300 The Business of Publishing


3 Hours

Prerequisites: MKT 3210  

This course will provide students with the basic knowledge of business aspects of publishing. It will focus on various sectors of publishing including acquisitions, advertising, marketing, distribution, and sales.



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