MKT 3680 Electronic Markets

3 Hours

Prerequisites: BSA 2100 , ECO 2220 and MKT 3210.

Many products are now sold and delivered electronically. This course will examine two primary phenomena: (1) the sale of physical goods and services using the Internet as a medium, also known as e-commerce; and (2) the sales and delivery of digital goods such as music, electronic books, movies, and software. Both of these phenomena have economic and organizational implications for firms that participate in these markets. Students will learn how electronic markets affect both consumers and businesses, including both benefits and costs. Cross Listed with MIS 3680.