Mar 13, 2025  
Undergraduate Catalog 2021-2022 
    
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Undergraduate Catalog 2021-2022 [ARCHIVED CATALOG]

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MKT 3320 Consumer Behavior

3 Hours

Prerequisites: MKT 3210 .

An analysis of consumer motivation, consumer motivation, consumer purchase decisions, and factors that influence the decision process. Psychological, cultural, and media influences on decision-making are discussed.


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