Mar 13, 2025  
Undergraduate Catalog 2021-2022 
    
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Undergraduate Catalog 2021-2022 [ARCHIVED CATALOG]

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MKT 3230 Services Marketing

3 Hours

Prerequisites: MKT 3210 .

An application of marketing principles applied to service organizations. Unique problems in service businesses including intangibility, matching supply and demand, and relationship management are discussed.


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