MKT 6490 Global Cross-Cultural Business Communication

2 Hours

As the world of business has become more and more global, managers find it necessary to communicate, market, manage, and negotiate in a manner appropriate to the cultural context. This course will enable students to develop skills of managing cultural differences in such a multicultural environment. Moreover, we will examine how problems in cross-cultural management often emerge less from cultural differences themselves, than from our own inability to perceive difference accurately or our insistence on finding difference where it does not exist.