Mar 28, 2024  
Undergraduate Catalog 2020-2021 
    
Undergraduate Catalog 2020-2021 [ARCHIVED CATALOG]

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FSM 3300 Marketing Fashion Brands


3 Hours

Prerequisites: FSM 1400  

Students will define fashion marketing and how it works.  Build a fashion marketing strategy and learn how to focus the marketing mix on the fashion consumer, and communicating the value through promotion within an evolving industry and consumer shopping behaviors.  



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