Jul 17, 2024  
Undergraduate Catalog 2018-2019 
    
Undergraduate Catalog 2018-2019 [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

MKT 4310 International Marketing


3 Hours

Prerequisites: MKT 3210 .

The course will explore the differences between domestic and international marketing. Marketing problems, opportunities, and organization of multinational firms to serve transnational markets are examined. Government aids and impediments are discussed along with a framework for cross-cultural analysis.



Add to Portfolio (opens a new window)