MGT 6600 Product/Service Costing and Pricing

2 Hours

Prerequisites: ACC 6480 , MGT 6400 and MKT 6450 .

This course examines the relationship between costs and price for products and services in a market-driven economy. Costs of producing, distributing, and selling the product are discussed, along with selecting a pricing method, such as markup pricing, target-return pricing, perceived value pricing, value pricing, and going-rate pricing. Experts representing a broad cross-section of industries will discuss their pricing methods.