MKT 4350 Data Analytics and Visualization

3 Hours

Prerequisites: BSA 3620 or MKT 3210

This course equips students with the skills to analyze diverse data sets and leverage analytical tools to address business challenges effectively. Students will identify data requirements, assess data quality and completeness using statistical techniques, and prepare and transform data for analysis. Emphasis is placed on mastering data visualization concepts and theory utilizing tools such as Power BI for data preparation, analysis, and visualization. Through hands-on activities, discussions, software demonstrations, and collaborative projects, students will learn to craft compelling visualizations and communicate actionable insights to support data-informed decision-making. Cross Listed with BSA 4350