ECO 4460 Digital Marketing and Analytics

3 Hours

Prerequisites: MKT 3210 and MTH 1150

An advanced marketing course for digital marketing decision-making based on data analytics. In order to make paid digital and social media impression in online marketing space with precision and efficiency, managers need to be proficient with a variety of data analytics and presentation methods.

The course introduces a number of popular statistical tools used in the industry. The latter portion of the semester is exclusively dedicated to immersive applications in the format of case studies and progressive simulations, in order to provide the most practical, relevant, and hands-on learning experience.