ART 3421 Advertising Design

3 Hours

Prerequisites: ART 3410

Intense boot camp like course in advertising design. You will learn about developing creative solutions based on creative briefs, developing the “Big Idea” and then how to execute that idea to reach consumers. Students will develop an advertising campaign using all phases of research, concept, planning, and execution. Emphasis is placed on goals, objectives, problems, opportunities, and creative strategy.