PRL 3180 Public Relations Research

3 Hours

Prerequisites: PRL 2130 or PRL 2180 or COM 2040 .

This course examines the roles and techniques of research for effective public relations theory building, decision making and accountability/reporting. Among the topics explored are the research process, background/secondary research, identification of publics, environmental scanning/monitoring, qualitative and quantitative methods, content analysis, in-depth and focus group interviews, surveys and experiments.