ART 3440 History and Philosophy of Design

3 Hours

Prerequisites: Junior Standing

Students will examine the history and relevant theory of visual communication and graphic design including its historical relationship to the larger culture in which it functions. In viewing graphic design beyond the aesthetic, emphasis will be placed on its role in areas such as commerce, culture, propaganda, ideology and the socio-political arenas. The underlying themes will be technological influence on communication and the evolution of visual form and language. This lecture course combines readings, discussions, and practical application of theory / concepts through written assignments and possible creation of visual artifacts.