Feb 11, 2025  
Graduate Catalog 2021-2022 
    
Graduate Catalog 2021-2022 [ARCHIVED CATALOG]

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SAM 6250 Advertising and Sponsorship in Sport


3 Hours

This course examines the evolution of advertising, sponsorship, and licensing in the sport industry. Emphasis will also be placed on current trends in the industry, sales negotiations, and sponsorship proposals.



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