Jul 14, 2024  
Graduate Catalog 2021-2022 
    
Graduate Catalog 2021-2022 [ARCHIVED CATALOG]

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SCL 6450 Branding and Influence


3 Hours

This course explores the relationship of branding to influence. Emphasis is placed on the development of one’s personal brand to leverage strategic communication platforms to lead conversations on critical topics to support one’s mission and vision. Branding principles and practices will be extended to the organizational context. 



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