ETP 6650 Strategy for New Enterprise and Innovation

2 Hours

Prerequisites: ETP 6500 .

This course is designed to cultivate an understanding of the processes involved in developing strategy for new enterprise and innovation in economic environments that are increasingly fast-paced, rapidly changing, and highly uncertain. Students will explore how an entrepreneurial mindset can be used to create a richly stocked opportunity register by identifying new sources of differentiation, ways to reconfigure market spaces or resegment existing markets, mobilize innovative ideas for redesigning existing products, seize on the potential created by design breakthroughs, and develop a dynamic portfolio of strategic business options to move a venture, whether new or existing, toward an increasingly profitable and sustainable future. Individuals who are responsible for, or play a role in, technical innovation and business development within existing organizations should find this course equally helpful to those launching new ventures.