Jan 30, 2023  
Undergraduate Catalog 2017-2018 
    
Undergraduate Catalog 2017-2018 [ARCHIVED CATALOG]

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MKT 3210 Principles of Marketing


3 Hours

Prerequisites: Junior standing.

An introductory marketing course designed to give a basic understanding of marketing principles used by businesses and organizations, and the operation of our marketing system. The marketing mix, marketing environment, strategic marketing planning, marketing of services, and international marketing are some of the topics discussed.



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