Jan 21, 2022  
Undergraduate Catalog 2017-2018 
    
Undergraduate Catalog 2017-2018 [ARCHIVED CATALOG]

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MBU 3720 Public Relations in the Music Industry


3 Hours

Prerequisites: MBU 1110 .

An applied based overview of the functions and tools of public relations (PR) techniques used to affect public perception and image of an artist within the music industry. Topics include the analysis of media strategy and crisis control, the development of press releases, print and electronic press kits, promotional events and artist-oriented news for media distribution.



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