Apr 15, 2024  
Undergraduate Catalog 2017-2018 
    
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Undergraduate Catalog 2017-2018 [ARCHIVED CATALOG]

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MBU 3620 Marketing of Recorded Music

3 Hours

Prerequisites: MBU 1110 , MKT 3210  or permission of instructor.

A study of the theories and techniques used in the marketing of recorded music by major and independent labels and artists to consumers. Topics include market structure and analysis, distribution methods, promotional strategies, charts, airplay, pricing, research and legal issues specific to entertainment marketing.

Gen. Ed. Designation: EL (C - Community Based Research).


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