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Belmont University Undergraduate Catalog 2016-17

Entertainment Industry Studies Courses (EIS)

EIS 1220. The Entertainment Industry (3). Students participate in an overview of the major areas of the entertainment industries. This course serves as an introduction to the structure and internal organization of the entertainment industries. Attention is given to practical application based on theoretical and historical foundations.

EIS 2000. Entertainment Industry Internship Lab (0). Prerequisite: sophomore standing. This career development course addresses internship expectations, job strategies, and interviewing skills.

EIS 2310. Entertainment Industry Economics (3). Prerequisite: EIS 1220.An introductory analysis of the market economy, focusing upon the principles, processes, and institutions that influence general economic behavior tied to case studies and examples of economic principles found in the entertainment industry (defined as theater, film, computer generated productions, music, live performances, the Internet, the print industry, and mass media).

EIS 2350. Creative Entertainment Technologies (3). Prerequisite: EIS 1220. Students participate in an investigation of the major areas of consumer and professional entertainment-related technologies and their applications. This course of study serves as an introduction to the uses and influences of technology with attention to innovations, history, and technology's effects on the global entertainment industries.

EIS 2620. Influencing Culture as a Christian in the Entertainment Industry (3). This course examines the role and influence of Christianity within the entertainment industries with an emphasis on how the Christian faith and Christian ethics influences business practices, marketing and the development of entertainment products and the creative arts, and the role that Christians play as creatives and in professional entertainment workplaces.  Emphasis will be placed on raising awareness of strategies for maintaining one’s Christian identity and influencing culture when working in the entertainment industry.

EIS 3000. Entertainment Industry Internship (1-6). Prerequisites: EIS 1220, EIS 2350, MBU 2000, junior standing, a minimum of 2.0 Belmont cumulative GPA. This formal career education experience enables students to intern at entertainment business organizations for a selected period of time. Grade is pass/fail.  (May be repeated up to a maximum of 6 credit hours.) Gen. Ed. Designation: EL (I - Internships, Clinicals, Practica).

EIS 3650. Managing Organizations in the Entertainment Industry (3). Students in this course will study how individuals behave in entertainment organizations while learning how to best lead and manage them through topics that cover individual, group and organizational behaviors. Companies that produce entertainment products and services are often beholden to the subjective nature of what they sell, the unpredictability of their success and the infinite variety of choices in the marketplace. These characteristics impact the way managers make decisions and interact with their employees and each other. Topics covered include personality of the creative individual, team and group dynamics, conflict, communication, leadership, ethical issues in entertainment, decision-making power, power, political behavior and gender bias. EIS 3650 may not be substituted for MGT 4280 or any BBA required course.  

EIS 3840. Entertainment Distribution and Promotion (3). Prerequisites: MBU 1110 or EIS 1220 or permission of instructor. This course is an in-depth study of the channels of distribution and methods of promotion of entertainment products including movies, television, recorded music, video games, software and books.

EIS 3950-4950. Studies Abroad (3-18). Study in a foreign country. Individual course titles and locations are assigned for each course taken. See Studies Abroad program for details.

EIS 3990-4990. Independent Studies in EIS  (1-3). Courses designed with a professor for independent study purposes.

EIS 1895-4895. Special Topics (1-3). Special Topics or pilot courses.

EIS 4015. EIS Senior Capstone (1). Prerequisite: Junior Cornerstone Seminar and ENG 3010, Third-Year Writing. This course is a culminating experience in the major, which also addresses the goals for the Senior Capstone as defined in the course description for GND 4015. These goals include reflection on the students' whole educational experiences and on their transition from the university setting to post-graduation.

EIS 4360. Entertainment Law & Licensing (3). Prerequisite: MBU 2520. This course provides an analysis of legal issues that frequently arise in the entertainment industry (e.g., the role of entertainment attorneys, contractual interpretations, right of publicity, freedom of speech, defamation, and obscenity). Additionally, the course is focused on licensing practices for various types of content in the entertainment industries such as textual, musical, audiovisual, and graphic works. Specific topics may include, but are not limited to, licensing intellectual property rights, licensing for film and television, computer games and the online environment, merchandise licensing, and international licensing considerations and practices.

EIS 4400. Consumer Research in the Entertainment Industry (3). Prerequisites: EIS 3840 or permission of the instructor. A study of how consumer research is conducted and used in the entertainment industry emphasizing design, execution and reporting of syndicated data used by radio, television, record labels and movie studios. Additional topics covered include survey and focus group research, questionnaire design, and report writing.

EIS 4850. Entertainment Industry Strategies (3). Prerequisite: EIS 1220, EIS 3840. This class provides an overview of how industry organizations formulate and execute marketing and business strategies. Particular attention will be given to the understanding of the "creative strategy" and its use in a practical perspective in developing and executing long-term growth. Students will explore various analytical tools and business strategies as they are applied to entertainment organizations. Through case study and executive feedback, students will employee recommendations for growth, differentiation and cultural innovation strategies to local entertainment firms and their products. EIS 4850 may not be substituted for MGT 4960 or any BBA required courses.