Dec 14, 2018  
Undergraduate Catalog 2018-2019 
    
Undergraduate Catalog 2018-2019

Entertainment Industry Studies, B.A./B.S.


Return to {$returnto_text} Return to: College of Entertainment and Music Business

The EIS program is designed to prepare the future leaders of the leisure and entertainment industries through industry principles and practices. Building upon the foundations that drive the production, marketing and consumption of entertainment products and services, students are challenged to think critically about these foundations while learning to provide innovative solutions to their development. Students of the EIS program complete either the B.S. or B.A. curriculum with a major in the entertainment industry and a minor in a related discipline (this may include a function of the business the student is interested in such as marketing, management or publicity, or a specific industry of focus such as sports administration, music business or theater). Included in the EIS major are specialized courses in entertainment marketing and promotion, economics, law & licensing, and management of entertainment organizations.

BELL Core Requirements: 53 Hours (minimum)


Technical Requirement:


(Hours Counted in Gen Ed)

Related Electives Requirement: 9 Hours


Must complete 9 credit hours from courses listed below. May not include courses within the major or minor area of study or those counted in the General Education Core.*

College of Arts and Sciences


  • CLA Classics
  • COM Communication
  • ENG, ENL, ENW (any 2000-level or higher)
  • Foreign Language
  • HIS History
  • MDS Media Studies
  • PHI Philosophy
  • PRL Public Relations
  • PSC Political Science
  • SOC Sociology

College of Business Administration


  • ACC Accounting
  • ECO Economics
  • ETP Entrepreneurship
  • FIN Finance
  • INB International Business
  • MGT Management
  • MIS Management Information Systems
  • MKT Marketing

School of Religion


  • REL Religion

College of Visual and Performing Arts


  • ART Art
  • DAN Dance
  • MUC Commercial Music
  • MUE Music Education
  • MUH Music History
  • MUL Music Literature
  • MUN Ensemble
  • MUR Church Music
  • MUT Music Theory
  • Applied Lessons
  • TDR Theatre and Drama

Minor: 18 Hours


General Electives: 14 Hours (minimum)


Total Requried for Program: 128-134 Hours


* Some courses may require specific prerequisites or audition.

Return to {$returnto_text} Return to: College of Entertainment and Music Business