Mar 28, 2024  
Undergraduate Catalog 2018-2019 
    
Undergraduate Catalog 2018-2019 [ARCHIVED CATALOG]

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FSM 3220 Fashion Retail Management


3 Hours

Prerequisites: FSD 1400

Students will be introduced to the world of retailing from a managerial viewpoint. Studies will include the elements that comprise the retail mix, types of retailers, multichannel retailing, consumer buying behavior, retail marketing strategies, selecting retail site locations, supply chain management, merchandising, pricing, store management, store layout & design and customer service.



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