Mar 28, 2024  
Undergraduate Catalog 2018-2019 
    
Undergraduate Catalog 2018-2019 [ARCHIVED CATALOG]

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PRL 2180 Public Relations Writing II


3 Hours

Prerequisites: PRL 1180 .

This course introduces students to the basic concept, style and techniques of public relations writing for organizational (i.e., owned and paid) media. It will familiarize students with the principles of strategic and ethical public relations writing for diverse publics. Students will develop and edit strategic messages for the organizational channels through which those messages are distributed. Particular attention will be placed on the development of fliers, brochures, newsletters, reports, appeals, advertisements and speeches for print, digital and oral communication.



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