Mar 29, 2024  
Undergraduate Catalog 2018-2019 
    
Undergraduate Catalog 2018-2019 [ARCHIVED CATALOG]

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MDS 3300 Media Research Methods


3 Hours

This course provides an introduction to methodological approaches to the study of media. Qualitative and quantitative methodologies will be introduced. The class emphasizes learning and applying research skills to scientifically evaluate messages, media and audiences. Each student executes a research project.

Gen. Ed. Designation: EL (R - Undergraduate Research).



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