Mar 28, 2024  
Undergraduate Catalog 2018-2019 
    
Undergraduate Catalog 2018-2019 [ARCHIVED CATALOG]

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EIS 4400 Consumer Research in the Entertainment Industry


3 Hours

Prerequisites: EIS 3840  or permission of the instructor.

A study of how consumer research is conducted and used in the entertainment industry emphasizing design, execution and reporting of syndicated data used by radio, television, record labels and movie studios. Additional topics covered include survey and focus group research, questionnaire design, and report writing.



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