Apr 20, 2024  
Undergraduate Catalog 2018-2019 
    
Undergraduate Catalog 2018-2019 [ARCHIVED CATALOG]

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MKT 3210 Principles of Marketing


3 Hours

Prerequisites: Junior standing.

An introductory marketing course designed to give a basic understanding of marketing principles used by businesses and organizations, and the operation of our marketing system. The marketing mix, marketing environment, strategic marketing planning, marketing of services, and international marketing are some of the topics discussed.



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