Mar 29, 2024  
Undergraduate Catalog 2017-2018 
    
Undergraduate Catalog 2017-2018 [ARCHIVED CATALOG]

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PRL 3800 Media Relations


3 Hours

Prerequisites: PRL 2130  or permission of the instructor.

This course equips students to practice the media relations function of public relations by applying theories and skills needed to work effectively with traditional and new media gatekeepers. Emphasis is placed on researching media outlets, managing contacts, pitching, media training and interviewing.



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