Mar 19, 2024  
Undergraduate Catalog 2017-2018 
    
Undergraduate Catalog 2017-2018 [ARCHIVED CATALOG]

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MKT 4440 Market Research


3 Hours

Prerequisites: MKT 3210 , MTH 1150  and at least two upper-level marketing courses.

A study of modern marketing research techniques and their applications. Topics include research design, questionnaire design, sampling, data collection and analyses, and report preparation and presentation. This course normally includes a major project.



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