Mar 19, 2024  
Undergraduate Catalog 2017-2018 
    
Undergraduate Catalog 2017-2018 [ARCHIVED CATALOG]

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MKT 4320 Retail Management


3 Hours

Prerequisites: MKT 3210 .

A study of strategic retail management. Attention is devoted to the retail strategy process, retail site selection, retail organization structure, and human resource management. In-depth analyses of merchandising planning and management, pricing, promotion, store design and layout, and customer service are covered.



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