Mar 19, 2024  
Undergraduate Catalog 2017-2018 
    
Undergraduate Catalog 2017-2018 [ARCHIVED CATALOG]

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MKT 3640 Social Media Marketing


3 Hours

Prerequisites: MKT 3210 .

Business and non-profit organizations of all types and sizes have recently recognized the value of social media marketing for its power to reach customers in order to meet diverse strategic objectives that range from building brands to developing customer loyalty. Therefore, this class uses inspection of social media tools and technology to study the relevance and importance of this new form of media to new and emerging marketing processes.



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