Mar 18, 2024  
Undergraduate Catalog 2017-2018 
    
Undergraduate Catalog 2017-2018 [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

MKT 3330 Sports Marketing


3 Hours

Prerequisites: MKT 3210 .

An introduction to the varied topics in the sports marketing industry. Some of the topics covered include marketing and media, advertising and communications, athletic endorsements, promotions and special events, licensing and merchandising, and sponsor relations as they relate to team and individual sports at both the professional and amateur levels.



Add to Portfolio (opens a new window)